Management Information System (MIS) Practice Exam

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What does 'irate click fraud' commonly involve?

Competitors inflating costs
Angry former employees clicking on ads
Automated bots clicking ads
Consumers intentionally ignoring ads

The correct answer is: Angry former employees clicking on ads

'Irate click fraud' commonly involves angry former employees clicking on ads. This type of fraud is characterized by individuals who may have left a company on bad terms and seek to disrupt the business's advertising efforts. Their motivations can stem from personal grievances, leading them to deliberately click on ads with the intention of generating costs for their former employer without any intention of genuine interest in the advertised products or services. While there are other forms of click fraud, such as competitors inflating costs or automated bots clicking ads, 'irate click fraud' points specifically towards the actions of disgruntled individuals rather than systematic or automated attacks. Understanding this type of click fraud is essential for businesses, as it highlights the need for protection measures to monitor traffic sources and ensure that genuine clicks are being distinguished from malicious ones.