Management Information System (MIS) Practice Exam

What is a result of global information dissemination?

1. Firms link Web sites to corporate databases for real-time access.

2. Firms tailor their products to customer needs on a large scale.

3. Firms market their products and services over vast distances.

4. Firms provide immediate communication and feedback to customers.

The correct answer is: Firms market their products and services over vast distances.

The correct answer highlights a significant outcome of global information dissemination, which is the ability for firms to market their products and services over vast distances. In the modern digital landscape, information can be shared instantly across the globe, allowing companies to reach international markets that were previously inaccessible. This capability not only expands the potential customer base but also enables firms to engage with diverse markets, adapt to various cultures, and respond to global demands. Global information dissemination is driven by advancements in technology, such as the internet and social media, which allow for widespread communication and accessibility of information. As a result, companies can develop marketing strategies that connect with consumers far beyond their local regions, creating opportunities for growth and innovation. Considering the other options, while they may reflect some consequences of improved communication and technology, they don't specifically capture the concept of reaching broad geographical audiences with marketing efforts. Linking corporate databases for real-time access, tailoring products to customer needs, and providing immediate feedback to customers are all important and relevant practices for businesses. However, these activities are more focused on operational efficiency and customer relationship management rather than the expansive outreach that characterizes global marketing efforts enabled by information dissemination.