Management Information System (MIS) Practice Exam

What marketing strategy allows individual Web site owners to post companies' ads on their pages?

1. Bum marketing

2. Stealth marketing

3. Viral marketing

4. Affiliate marketing

The correct answer is: Affiliate marketing

Affiliate marketing is a strategy that enables individual website owners, often referred to as affiliates, to promote and display ads for companies on their platforms. The affiliates earn a commission based on the traffic or sales generated through the ads they host. This approach benefits both parties; companies widen their outreach and potential sales, while affiliates have an opportunity to monetize their web traffic without the need to create their own products or services. In contrast, bum marketing typically refers to a more grassroots style of promoting affiliate products, which may not involve dedicated ad spaces. Stealth marketing involves subtly promoting products without the audience's awareness, while viral marketing aims to create content that spreads rapidly across the internet but does not specifically involve individual website owners posting ads. Understanding these distinctions highlights why affiliate marketing is the correct choice for this question.