Management Information System (MIS) Practice Exam

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Prepare for the Management Information System Test. Boost your knowledge with flashcards and multiple choice questions, each question includes hints and explanations. Be exam-ready today!

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What type of information does "who am I, and where do I live?" represent?

Behavioral data
Geographic data
Demographic data
Attitudinal data

The correct answer is: Demographic data

The question "who am I, and where do I live?" pertains to characteristics that help categorize individuals, primarily focusing on identity and location. This type of information is classified as demographic data. Demographic data encompasses statistics about populations that include personal identifiers such as age, gender, income level, occupation, and places of residence. It is invaluable for analyzing trends within specific populations and for market segmentation, allowing organizations to tailor their products and services based on the demographic profile of a target audience. Behavioral data relates to the activities and actions of individuals, such as purchasing habits or online behavior, while geographic data specifically focuses on the physical locations and attributes of a particular area, such as climate or urban density. Attitudinal data captures individuals' beliefs, opinions, or feelings towards a particular subject. In this context, the information provided in the question aligns most closely with demographic data.