Management Information System (MIS) Practice Exam

What type of portals are set up as B2B websites and provide custom-tailored offers based on sales volume?

1. Sourcing portals

2. Customer portals

3. Procurement portals

4. Supplier portals

The correct answer is: Customer portals

The most appropriate answer is that customer portals are specifically designed to offer custom-tailored experiences to businesses, often based on sales volume and customer behavior. In a B2B context, these portals facilitate a direct relationship between the business and its customers by providing personalized services, access to account-specific information, and the ability to place orders tailored to individual business needs. These portals typically analyze data about past purchases, sales volume, and customer requirements to present offers that are highly relevant to each specific customer, ensuring a more efficient sales process. They not only enhance the user experience but also foster customer loyalty through personalized engagement. Sourcing portals focus more on the supply chain and procurement activities by facilitating the sourcing of suppliers and helping in the management of supplier information. Procurement portals, while similar, are primarily centered around the purchasing process and often cater to organizational needs rather than personalizing offers based on individual sales contexts. Supplier portals typically serve the suppliers themselves, providing them with resources and communication tools rather than customized offers for buyers.