Management Information System (MIS) Practice Exam

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Which of the following best describes 'shill click fraud'?

Creating fake click activity to earn revenue
Encouraging unauthorized ad clicks
Manipulating click data for competitive advantage
Utilizing emotions to drive traffic

The correct answer is: Creating fake click activity to earn revenue

'Shill click fraud' refers to the practice of generating fake click activity, typically on online advertisements, to artificially inflate click-through rates and earn revenue. This is often done by individuals or groups who may pose as legitimate users, clicking on ads without genuine interest in the product or service being advertised. The goal is to deceive advertisers into believing that their ads are performing well, thus prompting more spending on advertising. The other options do not capture the essence of 'shill click fraud.' Encouraging unauthorized ad clicks, manipulating click data for competitive advantage, and utilizing emotions to drive traffic involve different tactics and intentions, such as misleading user engagement or emotional manipulation, rather than the direct generation of fake click-throughs solely for revenue gain. This delineation highlights the unique nature of shill click fraud within the broader context of online advertising and fraud.