Management Information System (MIS) Practice Exam

Which type of fraud involves a site hosting an advertisement creating fake clicks to earn money?

1. Competitive click fraud

2. Irate click fraud

3. Network click fraud

4. Dedicated click fraud

The correct answer is: Network click fraud

The correct answer pertains to a type of fraud where a site manipulates advertisement clicks to generate revenue without actual interest from users. This type of fraud involves artificially inflating the number of clicks on ads through deceptive practices, which is commonly referred to as "click fraud." In network click fraud, the site essentially pays for fake clicks or creates a mechanism through which these clicks are generated automatically. This type of fraud significantly undermines the integrity of online advertising, leading to wasted advertising budgets and skewed performance metrics for advertisers. This concept emphasizes the importance of understanding the various tactics used in online advertising fraud, allowing businesses and marketers to implement better monitoring and protection strategies to safeguard their advertising investments. Other options may refer to different forms of click fraud or strategies related to malicious online behavior, but the specific context of manipulating clicks for financial gain aligns directly with network click fraud.